An elite athlete by training (Heavenly Ski Foundation), Justin is a passionate and deeply empathic individual (Tahoe Wellness Cooperative). Justin combines his passion for cannabis with his extensive knowledge of various brands and products to help patients navigate the increasingly saturated cannabis product landscape (Airfield Supply Company). Furthermore, he approaches cannabis sales from a highly entrepreneurial perspective, creating opportunities to connect with buyers in meaningful ways outside of more traditional sales channels (Curaleaf, Nug). Justin’s long-term goal is to connect cannabis with electronic dance music through immersive events (Founder, Crowd Surf League).